DIGIPACK

here is an example of the layout of a digipack, it shows the flat plan. to create my own personal flat plan i will have to come up with a number of ideas so i feel i have explored all possibilities.

Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak is often used generically, even when the media holder is a hub or "Soft Spot" rather than a full plastic tray.Historically, Digipak was only available in large quantities. However, AGI has recently introduced a new product called digipak i-create for the consumer market. Digipak i-create is a web-supported concept that is aimed at the download, music, photo and creative markets.

here is an example of a digipak for an artist 'feist'

For my Digipak i am hoping to design a simple yet eye catching cover using InDesign, taking similarities from the 'Florence and the machine ' covers.

I have had little experience using InDesign, and am not completely confident using it.

Whilst designing my Digipak I will consider the audience i want it to attract and the likeliness towards the theme of the music video we have been shooting in our groups.

mise-en-scene brainstorming

Here is a photograph of a friend, we have chosen her as a possibility to perform for our music video.
We like her because she shows a slight resemblance to Florence from 'Florence and the machine' and would show enthusiasm towards this project,
She also is studying performing arts so we know that she is confident in performing.

Unfortunately after trying to arrange filming dates with her we discovered that she was not very reliable at all and had to ask someone else to take over. which so far has been succesful!

Since we have been trying to film some problems have interupted with this such as the weather, for our video we wanted a sunny atmosphere and recently we have had heavy snow and rain.

Brainstorming

This is the start of my A2 media project, I have been asked to create a music video alongside with a promo pack in small individual groups.

For our music video we have decided to use the song 'Swimming' by Florence and the machine.
We chose this song because we all wanted to use the 'indie' genre and the ideas for our music video we had fitted nicely into this particular artist.
Here are the lyrics to 'Swimming
'

Your songs remind me of swimming,
Which I forgot when I started to sink
Drank further away from the shore,
And deeper into the drink

Sat on the bottom of the ocean,
A stern and stubborn rock
Cos your songs remind me of swimming,
But somehow I forgot

I was sinking, now I'm sunk
And I was drinking, now I'm drunk
I was sinking, now I'm sunk,
And I was drinking, now I'm drunk

I tried to remember the chorus,
I can't remember the verse
Cos that song that sent me swimming,
Is now the life jacket that burst

Rotting like a wreck on the ocean floor,
Sinking like a siren that can't swim no more
Your songs remind me of swimming,
But I can't swim any more

Then all of a sudden, I heard a note,
It started in my chest and ended in my throat
Then I realised I was swimming,
And then I realised I was swimming,
And then I realised I was swimming,
And then I realised I was swimming

Pull me out the water, cold and blue,
I open my eyes and I see that it's you,
So I dive straight back in the ocean

Take a deep breath, tuck the water in my chest
Cross my fingers and hope for the best
Oh, take a deep breath, tuck the water in my chest,
Cross my fingers and hope for the best

Then all of a sudden, I heard a note,
It started in my chest and ended in my throat
And then I realised I was swimming,
And then I realised I was swimming,
And then I realised I was swimming,
And then I realised I was swimming

Our ideas so far towards this music video are..
Using black and white to shoot the video, we want to create an old fashioned 1920's themed video and use the black and white effect to help create a rustic setting.
But then as the chorus approaches we are thinking of switching to colour and setting a vibrant colorful scene to show a mix between old and new and to also make it entertaining for the viewers.
We want to set our music video on a beach, seeing as the song name is 'swimming' and we want to link the lyrics to the video.
When we discussed costume and the fact that the music video may be changing black and white to colour we thought that a good outfit for the black and white would perhaps be a 'flapper' dress,commonly worn in the 1920's, and then for when it switches to colour we thought something out of the ordinary and colorful would be appropriate. We got this idea for the vibrant colour from watching other Florence and the machine videos such as..
'Dog Days'
http://www.youtube.com/watch?v=s0ZPTFfpO40
and..
'Rabbit heart'
http://www.youtube.com/watch?v=7nxO-yPQesA
These two videos are quite similar in the way that they both use colour and mythical settings, parts of these videos look like the camera may be hand held.I like the fact that these videos do not look overly professional,the costume in these videos are inspirational, and i would like to look in to the costumes used in these videos in depth.

Whilst discussing what roles to play throughout this project we decided that we will not give one person something to focus on, we want to work together on everything and find out what we are individually good at whilst creating our video, when it comes to creating the promo pack we will work individually.

For my promo pack i have thought about when i create the dvd cover and advertisement for the dvd, i will use the same theme as the music video maybe taking a shot from the music video and using it on my promo pack. I have also thought about designing a good advertisement by hand making it look original and different.
I want them to be vibrant and to stand out. I like the thought of it looking quite mythical and strange much like many of 'Florence and the machines' advertisements.

24/09/09 10:02 am